Christmas is one of the easiest times of year to create a standout customer experience - because a simple, personal message goes a long way.

Nothing beats a face-to-face conversation, but how often (realistically) do you get to greet buyers with a warm smile throughout their journey? That’s where video messaging becomes your biggest advantage.

There’s nothing more frustrating in sales than silence. You’ve answered their questions, shown them the property, maybe even built a great rapport… and then suddenly - nothing. No replies to emails. No returned calls. They’ve disappeared into the digital mist.

If the camera gives you the creeps, you’re not alone. Learn how to drop the fear and use authentic video to connect and sell with confidence.

After working with some of the UK's leading house builders over the past 5 years, here are some of the things we've learnt.