Keep Buyers Warm This Christmas With a Social Video Message
Christmas is one of the easiest times of year to create a standout customer experience - because a simple, personal message goes a long way.
A social video message is quick to record, easy to send, and feels genuinely human. But the magic isn’t just “sending a video”… it’s sending a video with a purpose.
Below are a few purposeful reasons to send a festive message (plus a ready-to-use script) so you can bring joy to buyers, reduce uncertainty for those still waiting to move in, and start the new year with stronger relationships.
Every social video message should have a purpose
When you press record, ask yourself: What does my customer gain from receiving this?
Here are a few strong “purposes” for festive messaging:
1) To deliver a standout customer experience
A warm, personal Christmas message reminds customers they’re not just a plot number - they’re being looked after. A customer that feels valued by their developer is much more likely to feel more confident about their investment, provide positive customer feedback, and become an advocate for your brand.
2) To reduce uncertainty for customers still waiting to move in
For customers in progress, silence can feel like uncertainty. Lack of communication is at the heart of many customer complaints and can often result in cancellations. A short festive video keeps the buyer informed and reassures them they’re still on your radar.
3) To set expectations clearly (and kindly) over the holiday period
A festive message is the perfect place to include opening hours, any important information and updates around the holiday period to set clear expectations of your availability, to avoid disappointed customers.
4) To build excitement for moving in and the year ahead
A simple “we can’t wait to welcome you in the new year” message builds momentum and positive emotion - which people remember. Buying a new home is a huge emotional investment and a simple festive message contributes towards keeping the buyer engaged, informed, and excited about what’s to come.
Who should you send a festive social video message to?
New buyers (recent reservations/exchange)
Customers still waiting to move in
Anyone that moved into their new home in the past year
Anyone who has been in regular contact recently (snagging queries, updates, paperwork, etc.)
Even a 20–30 second message can make someone feel cared for.
What to say
Hi there, it’s (your name) from (development name).
Just a quick message to wish you a Merry Christmas and Happy Holidays!
To our customers who have completed with us in the past year, we hope you have a lovely first Christmas in your new home, and to those who are still waiting on your move, we look forward to welcoming you in the new year.
Just to let you know, our offices will be closed between {dates}, but if you'd like to get in touch in the meantime, please do so by clicking the contact buttons at the bottom of this page.
Once again, Merry Christmas and a Happy New Year!
Tips to make your festive video feel warm
Smile before you start - it instantly feels warm and friendly.
Record somewhere bright (natural light is best), with something festive in the background.
Record it as a team - the collective energy of a group brings an element of fun.
Don’t be afraid to use props! Record in front of the office Christmas tree or wear a festive jumper. Even a mug of hot chocolate can be a nice touch to ‘cheers’ to your customers!
Send yours today
Buyers who receive regular social video updates from their developers feel valued and informed, leading to higher trust and commitment to your brand.
A Christmas social video message takes minutes - but it leaves a lasting impression.
A little warmth, delivered with purpose, is what great customer experience looks like.
