How To Stop Customers Ghosting You (Using Video!)
Turn cold leads back into warm conversations using video and insight tracking
There’s nothing more frustrating in sales than silence. You’ve answered their questions, shown them the property, maybe even built a great rapport… and then suddenly - nothing. No replies to emails. No returned calls. They’ve disappeared into the digital mist.
But here’s the good news: with Movin, being “ghosted” doesn’t have to be a mystery.
You don’t need to guess whether a customer has lost interest, forgotten about you, or is quietly waiting for the right moment to re-engage - because you can see how they’re interacting with your videos.
And once you know what’s really happening, you can take the right next step with confidence.
The Power of Video Tracking: No More Guesswork
With MovinOnApp, you can see:
If a customer has watched your video (and how many times)
Whether they clicked your call-to-action
If they’ve stopped viewing your build updates
Who is actively engaged - and who might need a gentle nudge
This turns uncertainty into clarity. Instead of wondering, “Should I follow up?” - you know exactly what to do.
What that means for you:
🟢 If they’re watching multiple times → They’re still interested. Keep nurturing.
🟡 If they stop watching altogether → Something may have changed. It’s the perfect moment to check in and offer support.
🔴 If you’ve sent a ‘Missed Appointment’ message that was watched, yet you’re still being ignored → Perhaps it’s worth focusing your time on those who are definitely keen. Or following up with a phone call.
Use Video to Bring Your Leads Back To Life (Metaphorically!)
Here are simple ways to reawaken engagement:
🧛♂️ Missed Appointment Video
“Hi Sarah, we’re so sorry we missed you today - don’t worry, it happens! Click below if you’d like to rebook and we’ll find a time that suits you.”
Friendly. Zero pressure. You’ve reopened the door.
🎥 Introduction Video
Perfect if you’ve got plenty of enquiries but not many viewings booked. Customers may just need a warm invitation from a friendly face, with views of the development to ignite their interest.
🏡 Build Updates
If a customer stops watching these, it could be a sign they’re unsure about something. A quick personalised video or general check-in can reassure them and keep their excitement alive.
Turn Cold Ghosts into Warm Leads
When you combine a smiling face with trackable insights, you’re no longer “chasing leads”, you’re guiding customers. You know their level of interest, you understand their engagement, and you can tailor your approach.
You’re not being ignored… you’re actually being informed!
Final Thought
Customers don’t always disappear because they’re not interested. Sometimes life gets busy. Sometimes they’re unsure. Sometimes they genuinely forgot.
MovinOnApp gives you the ability to reconnect, gently and professionally - and often, that’s all it takes to bring a lead back to life.
So don’t fear the ghosting. With the right video at the right time, you can turn silence back into sales.
