5 reasons you should not use video for your customer communications
5 reasons not to use video for your customer communications
Video has become a powerful tool in customer communication, helping businesses engage, inform, and convert like never before. But what if we told you that using video could cause too much success?
In the spirit of April Fools’ Day, we’re flipping the script and sharing five reasons why you should absolutely not use video—unless, of course, you’re ready for more sales, reduced queries, and customer service that’s almost too good.
Read below to see why sending personalised video messages is clearly a bad idea…
You'll have too many sales to handle!
With personalised video boosting engagement and driving conversions, you might find yourself dealing with an influx of interested buyers. In fact, 84% of video marketers say video has directly increased sales. Managing all that? What a hassle.
Your customers will expect this level of service every time.
Once buyers experience the convenience and connection of personalised video messages, they’ll expect the same standard moving forward. No more emails or chasing phone calls - just clear, personal communication that can be viewed in their own time. You’ll be setting the bar dangerously high.
Your competitors might start following your lead.
When they see how effortlessly you’re building stronger customer relationships and driving sales, they’ll want in on the secret. Before you know it, they’ll be trying to match your level of innovation in their customer communications. You’ll be a trend setter!
You’ll have too much time on your hands after reducing support queries
By using video to explain processes clearly and provide information on common queries, you’ll cut down on repeat questions and confusion. In fact, 62% of video marketers say video has helped them reduce support queries. With fewer support queries, your team will have time to fit more work into each day.
You'll make it too easy for customers to say yes.
With clear, engaging, and personalised video messages, buyers will instantly understand your brand and what you have to offer. No need for back-and-forth emails and phone calls - your video messages will be clear, concise, and persuasive. With visual aids and the addition of CTAs, it’s almost too easy for the customer to picture themselves in their new home and say yes!
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